Vuclip has introduced a mobile video
portal dedicated to the Indian women, called Mira! The company says
Mira! has been especially designed to appeal the new age women, as the
portal features content from different genres such as health, beauty,
fashion and style tips, parenting, cooking recipes, career,
entertainment, celeb-speak, astrology and more. Vuclip says the content
on the portal has been provided by 30 leading content providers across
the world, including India.
Mira! mobile video portal can be
accessed via any Internet-enabled mobile phones, including feature
phones as well. To view the content, click this link, or enter
http://mira.vuclip.com in your phone's browser.
Launching the mobile video channel for
women, Mira!, Delhi's Women Development Minister Prof. Kiran Walia
said, “Studies show that the mobile phone has helped women feel safer,
more independent and connected, and has opened new professional avenues
and income sources for women. As India’s first mobile video channel for
women, I hope that this initiative will help boost mobile adoption among
women, and will encourage the creation of more women-oriented mobile
content.”
While announcing a women-centric video
portal, Vuclip also highlighted a report by the Cherie Blair Foundation
and GSMA Development Fund that revealed only 28 percent of Indian women
had access to mobile phones, as compared to 40 percent men. The company
also unveiled the findings of its global survey, which covers almost
40,000 women users from 176 nations, including 13,000 women from India.
The survey says 60 percent of Indian
women surveyed use their handsets as a primary source of entertainment.
As many as 80 percent of the respondents acknowledged steady increase in
their time spent on mobile-viewing.
Apart from watching movies and listening
to music, the Indian women also confirmed watching TV soaps, cute/funny
videos, sports, home and lifestyle, news, celeb gossip and
amazing/whacky videos on their mobile. Women aged 18-35 years comprised
65 percent of the Indian respondents, while 24 percent were under 18
years and another 11 percent were over 36 years.
Source: thinkdigit
No comments:
Post a Comment