MUMBAI: The state government's " save the girl child campaign" received a shot in the arm with Bollywood couple Ajay Devgn and Kajol agreeing to be brand ambassadors for the drive. What's more, the stars have offered to produce a short film to create awareness on the issue. Public health minister Suresh Shetty confirmed this.
TOI was first to report about the state government's plan to rope in Ajay and Kajol for its campaign against female foeticide. Last month, the state health department approached the actors and sought their help in arresting the sharp decline in the population of the girl child in Maharashtra. The child sex ratio figures of 1991 Census show 946 girls per 1,000 boys. In 2011, this dropped to 833 girls per 1,000 boys.
Describing female foeticide as the "most inhuman, uncivilised and reprehensible" practice, Shetty said, "Participation of prominent actors will boost our efforts and yield better results."
The state government has already enlisted prominent Marathi actors Sachin Pilgaonkar and his wife Supriya as brand ambassadors for the campaign. NCP chief Sharad Pawar's daughter and MP Supriya Sule held a padyatra from August 25 to 28 to spread awareness on the issue. MLC Vinod Tawde of the BJP also participated in the rally.
TOI was first to report about the state government's plan to rope in Ajay and Kajol for its campaign against female foeticide. Last month, the state health department approached the actors and sought their help in arresting the sharp decline in the population of the girl child in Maharashtra. The child sex ratio figures of 1991 Census show 946 girls per 1,000 boys. In 2011, this dropped to 833 girls per 1,000 boys.
Describing female foeticide as the "most inhuman, uncivilised and reprehensible" practice, Shetty said, "Participation of prominent actors will boost our efforts and yield better results."
The state government has already enlisted prominent Marathi actors Sachin Pilgaonkar and his wife Supriya as brand ambassadors for the campaign. NCP chief Sharad Pawar's daughter and MP Supriya Sule held a padyatra from August 25 to 28 to spread awareness on the issue. MLC Vinod Tawde of the BJP also participated in the rally.
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